The Zero Research Executive
London, UK
CFO, 52, flies 80+ times a year, zero patience for booking interfaces. Budget: Doesn't matter, company card. Here's how we turned their vision into a booked trip.
3 minutes
Time to book
Needs to be in London Monday morning for board meeting
Planning window
Corporate rate
Final price
15-20 minutes
Time saved
The Brief
"JFK to Heathrow, Sunday night, business class, aisle seat. Arriving before 9am. Go."
Their requirements:
- • Must have: Business class, aisle, morning arrival
- • Loyalty: British Airways Executive Club (collect Avios)
- • No hotel needed. Just the flight.
Our Process
What we ruled out:
- × Economy options — Not an option for this traveler
- × Non-aisle seats — Explicit requirement
What we considered:
- ○ BA 178 — Departing 10:25pm Sunday, arriving 10:25am Monday
- ○ Alternative carriers — Wouldn't earn BA Avios
The Booking
British Airways 178, Seat 10C
- Why it won: Met all requirements: timing, class, seat preference, loyalty program
- Price: Corporate rate
- Extras added: None needed
The Outcome
DIY Research Estimate
15-20 minutes
With Otherwhere
3 minutes
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